1. Marketing and Corporate Communications Manager

Job Description

Riyadh Exhibitions Company Limited is seeking an Exhibitions and Conferences Sales Manager with strong commercial experience, excellent negotiation and client-acquisition skills, and a proven ability to achieve sales and revenue targets through selling exhibition space and sponsorships to companies and local entities.

The candidate will be responsible for developing the client base, attracting new exhibitors, managing relationships with existing clients, and achieving the sales targets set for each exhibition assigned to them. The portfolio includes a range of specialised exhibitions, including the Saudi Agriculture Exhibition, electricity and construction exhibitions, the International Industry Week, and other company events.

We seek a proactive, sales-driven, results-oriented individual who can turn commercial opportunities into signed contracts and actual sales, manage the full sales cycle—from identifying and engaging target clients through negotiation to closing deals and collecting receivables—while maintaining long-term relationships with exhibitors.

Key Responsibilities and Duties

First: Sales and Target Achievement

• Achieve the sales and revenue targets set for each exhibition in line with the plan approved by the Sales Manager or Project Manager.
• Sell exhibition space, marketing packages, and sponsorship packages to local companies, institutions, and government entities according to the nature of each exhibition.
• Develop and implement individual sales plans for each exhibition, including target clients, sales opportunities, and expected deal-closing dates.
• Manage the full sales cycle, from prospecting and outreach to presenting commercial proposals, negotiating, and closing contracts.
• Acquire new exhibitors and convert qualified opportunities into confirmed, paid participation.
• Continuously track sales progress, identify gaps between actual performance and targets, and take the necessary corrective action.
• Grow revenue from current clients, attract new companies, and expand the exhibitor base for every exhibition.

Second: Client Acquisition and B2B Business Development

• Identify and target local companies, government entities, and organisations operating in sectors related to each exhibition.
• Conduct site visits, commercial meetings, and direct calls to build relationships with decision-makers and officials responsible for exhibition participation.
• Prepare and deliver professional sales presentations explaining participation opportunities, exhibition benefits, and the exhibitor’s expected commercial value.
• Develop and continuously update the client database, classifying prospects by sector, priority, and sales opportunity.
• Study target markets and sectors and identify new acquisition opportunities that support exhibition growth and competitiveness.
• Follow up with prospective clients regularly and manage sales opportunities through to purchase decisions and confirmed participation.
• Develop relationships with current companies and exhibitors to ensure continued participation and grow their business with the company.

Third: Account Management and Exhibitor Relations

• Manage a portfolio of commercial clients and accounts, and develop plans to retain current clients and increase their participation.
• Act as the main point of contact for exhibitors and ensure their enquiries and requests are handled in coordination with the relevant departments.
• Follow up on contracts, purchase orders, payments, and financial receivables; coordinate with Finance to ensure collection on schedule.
• Collect required exhibitor information and materials, and ensure participation requirements are completed with project, marketing, and operations teams.
• Coordinate with Marketing to provide promotional materials, presentations, and information needed to support sales.
• Track client satisfaction, resolve service-related issues, and reduce client loss to competing exhibitions.
• Develop upselling opportunities, including increased participation space and sponsorship or service packages.

Fourth: Sales Planning and Reporting

• Prepare a clear sales plan for each exhibition and follow its implementation against the approved timeline and targets.
• Prepare periodic reports on achieved sales, open opportunities, expected contracts, new commitments, collected amounts, and receivables.
• Provide accurate sales and revenue forecasts, clarifying risks, challenges, and mitigation plans.
• Update client and commercial-opportunity data in the CRM system and ensure the information is accurate and complete.
• Track key performance indicators (KPIs) and submit weekly productivity reports and work plans for the following week.
• Coordinate regularly with the Sales Manager and Project Manager to review performance and set priorities and actions needed to achieve targets.

Fifth: Coordination and Delivery During Exhibitions

• Coordinate with the Project Manager and operations and marketing teams to meet exhibitor needs and complete their participation requirements.
• Follow up on client requests during the exhibition build and preparation stage, coordinating relevant requirements with contractors, sponsors, and exhibitors.
• Provide commercial support to clients during exhibition days and address requests and feedback with the relevant departments.
• Carry out additional sales and exhibitor-service duties assigned by the Project Manager or Sales Manager.
• Help identify sales and commercial expansion opportunities during and after the exhibition to support lasting client relationships.

Required Qualifications and Experience

• Diploma or bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• At least 6 years’ practical experience in sales, business development, and commercial account management; 12 years or more is preferred.
• Proven B2B sales experience and direct dealings with companies, institutions, and decision-makers.
• Direct experience in exhibition, conference, or commercial-event space sales—or comparable sales sectors—is preferred.
• Demonstrated record of meeting sales targets, closing contracts, acquiring new clients, and developing existing accounts.
• Strong negotiation, persuasion, commercial-presentation, and sales-cycle management skills.
• Ability to build client databases and develop plans to target new sectors and markets.
• Proficiency with CRM systems, sales reporting, and performance analysis.
• Excellent verbal and written communication, organisation, time-management, and prioritisation skills.
• Ability to work toward defined targets and handle the deadline pressures of exhibitions.
• Fluency in Arabic and English appropriate to business communication requirements.

Attributes We Seek

• Results delivery: Owns sales targets and can provide a clear plan to address any performance gap.
• Commercial initiative: Constantly seeks new clients and opportunities rather than relying only on inbound leads or the existing database.
• Sales and negotiation: Can reach decision-makers, present compelling commercial value, and convert opportunities into contracts.
• Follow-through and discipline: Manages the sales pipeline precisely and follows up on clients, opportunities, and payments until completion.
• Relationship building: Develops sustainable professional relationships with exhibitors, retains them, and increases their participation.
• Flexibility and multitasking: Can manage sales opportunities for multiple exhibitions and sectors in parallel.
• Accountability and ownership: Follows each sales opportunity from beginning to close and does not stop at proposals or logged contact without tangible outcomes.

Required Attachments

• Curriculum vitae (CV).
• Portfolio.